The future of social communication on projects

Social communication is an integral part of our daily lives outside of the office. The connected project manager must incorporate these methods of communication into their work practices. Many stakeholders already use social communication tools that are freely available to consumers to manage their personal networks. It is important that project managers use the right tools in order to make it easy for stakeholders to do business with us.
A connected project manager can include social communication in project reporting. For example, the report can be made available in multiple formats and accessible via multiple channels. Multi-media elements such as audio, video and photographs can be included in reports. This is especially useful if you are constructing a tangible object, such as a building.
Social communication tools allow you to personalize users’ experiences through content filters or dashboards. Once a product has been embedded on a project, it can be adapted to suit each stakeholder. These content filters, such as behavioural-based ads, are already being used on consumer-led websites. However, there is some debate about whether they are intrusive. It is likely that we will see more personalization in corporate social communication tools as well as consumer-led sites.
A rise in digital learning has also been seen recently by training companies. Project managers and PMO teams will likely see more of this: digital learning courses that use digital material in place of printed textbooks, and include online discussion forums and podcasts (online radio programs) to continue the learning from a classroom event.
These types of learning can be transferred to the project environment. As part of a structured change management process for projects, the connected project manager can use social media channels and digital media. This could include using video and podcasts to train staff about the deliverables of a project, such new software.
Plan for accessibility
Every country has its own laws, regulations, and guidelines regarding disability discrimination. It is evident that people are becoming more diverse and that project management tools are not suitable for all. This is especially important if you are delivering services to the public through your project and have included social communication in your overall community communications plan.
When adopting social communication tools, consider the needs of all users. If you decide to build these products in-house with your IT team, get advice on how to make them available to everyone. As this area develops, we’ll see more user interfaces and mobile options for tools. This is good news for the community and all workers. A good, accessible design benefits everyone.
Planning for interoperability
Interoperability between social media tools is still in its infancy. Many of the established products are designed for consumers and allow you to link to other products. However, they do not usually offer add-on services such as the ability to post photos from different social media networks to another. There is increasing interest in dashboard products that allow users to manage multiple accounts from one platform. These are especially useful for businesses, but are not intended for corporate users.
The social project manager has many options to improve communication.